By Philippe Malaval
Aerospace advertising and marketing Management is a advertising and marketing handbook dedicated to:
-the aeronautics zone: components providers, airplane brands, and airways,
-the house region: providers, integrators, and repair prone.
It provides the necessities of promoting from simple strategies akin to segmentation, positioning and the promoting plan, to the product coverage, pricing, distribution and conversation. This booklet additionally contains particular chapters on venture advertising, model coverage, gaining loyalty via upkeep and coaching, repayment, and alliance techniques. the several chapters express the recent alterations as a result of net:
-e-procurement for the acquisition procedure,
-interactive communique with web content,
-e-ticketing for the airways to arrive ultimate shoppers.
Read Online or Download Aerospace Marketing Management: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers PDF
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