By Don Sexton, Donald J. Trump
Trump college advertising one zero one combines the largest identify in company with the 40-year instructing adventure of 1 of the main famous advertising thinkers in academia. with no an MBA in advertising, how can today’s marketers and company vendors remain on most sensible of what’s taking place in advertising and marketing? How can they locate the simplest new principles and steer clear of these strategies that don’t paintings or simply bring about hassle?
Trump collage advertising a hundred and one provides all of the fundamentals of a advertising MBA. each one bankruptcy specializes in one key advertising and marketing concept and explores it in an easy, non-academic demeanour with routines and examples that express the belief in motion. yet greater than uncomplicated guide, Sexton additionally contains his personal methodologies for making very important advertising and marketing decisions–the similar methodologies significant enterprises pay top-dollar to have him educate their employees.
Don Sexton is Professor of commercial at Columbia collage and precept of The Arrow crew, Ltd.®, a advertising and marketing consulting and coaching company whose consumers have integrated GE, Citigroup, IBM, and Pfizer, between many others. He has taught at Columbia for greater than 35 years, is a recipient of the company School’s exceptional instructing Award, and has written a variety of articles on advertising and marketing and branding concerns. he's frequently quoted in famous media akin to The ny Times, Business Week, and Beijing’s China monetary Daily.