By Geoff Steward
"Logos and No Gos should be crucial reference fabric for all managers of branded services. it's a concise, effortless learn, jammed with an important info on easy methods to live on and thrive within the I.P. Jungle. It indicates the best way to upload model price and the way to protect that worth along with your existence. whilst Kangol moved out of producing and distribution into model licensing it took us it slow to understand that model price lies as a lot within the caliber and safeguard of the I.P. portfolio because it does within the photograph and buying and selling functionality. With Logos and No Gos in your table there should be no excuse for sloppy I.P. management."
—David M. Heys, C.E.O., Kangol Holdings Ltd
"Geoff Steward is a hugely skilled practitioner within the box of highbrow estate and alternate Marks particularly. Logos and No Gos embodies his huge event and is a truly readable consultant to what's another way a tortuous and, usually, close to impenetrable criminal mine-field for the unwary model proprietor and model developer. somebody deliberating launching any kind of new enterprise or product may still learn Geoff's ebook from hide to hide. hence forewarned they need to be ready to stay away from the worst pitfalls and, extra importantly, be able to increase a worthy company asset."
—Mark Platts-Mills quality controls, Barrister practising in alternate marks at eight New sq., Lincoln's Inn
Intellectual estate is likely one of the most beneficial resources of all model vendors, and separates them from their festival in neighborhood, nationwide and worldwide markets. harm to manufacturers may have a dangerous effect on a company's final analysis. regardless of this, few model proprietors relatively know how to spot, get greatest worth from and correctly defend their IP rights.
Covering all elements of rights safety in business—including copyright, designs exchange marks, database correct and area names—Logos and No Gos is the whole advisor for negotiating the minefield of IP in enterprise. With assistance from professional Geoff Steward, you are going to layout and enforce a method to completely safeguard your model rights—and steer clear of inadvertently infringing these of others.
Logos and No Gos is a undeniable English consultant to opting for and coping with the IP in manufacturers. it is all you must comprehend and take advantage of of:
- Trade marks
- Database rights
- Domain names
- Employment contracts
Read Online or Download Logos and No Gos: How to Understand and Get the Most from Your Brand IP PDF
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